Privacy Policy

Your privacy is very important to  ( "we" or "us"). We have created this Privacy Policy to provide transparency about the type of information we collect from you; how we handle your information; and how you can make choices to control certain uses of your information.

This Privacy Policy governs our websites, mobile applications and our applications and branded pages on third-party sites and platforms where it is posted (our "Site" or, collectively "Sites"). You may access our Sites from a number of different devices, such as a computer, mobile phone, tablet or other device; however, this Privacy Policy governs your use of our Sites regardless of the means of access. By using or accessing our Sites, you consent to the terms of this Privacy Policy.

We encourage you to read this Privacy Policy to learn more about:

  • Information We Collect
  • How We Use and Share Your Information
  • How We Protect Your Information
  • Interest-Based Advertising
  • Social Media Services
  • Opting Out of Communications
  • Children’s Privacy Policy
  • Other Important Information
  • Contact Us


We may collect various types of information from you depending on how you interact with our Sites, as described below.

Information You Provide to Us

We may receive and store information that you provide to us voluntarily when you visit our Site.  For example, we may receive information from you when you register for an account or use any of our on-line tools; subscribe to an electronic newsletter; send us a question or comment; post a photograph or video; enter or respond to a survey, contest, sweepstakes or other promotional program; or otherwise provide information directly to us. Examples of the information that we may collect from you include:


Email address

Phone number

Mailing address

Age or date of birth


Username and/or password

Payment information (e.g., credit card) when making a transaction

Marital status

Number and age or date of birth of your children

Demographic information

Preferences (e.g., on foods/recipe interests, website usage, grocery store chains, etc.)

If you choose to share information about yourself in a public forum, such as through a social media platform like Facebook or Twitter, or in any user-generated content area of our Sites, we consider that information to be public and not private. Others with access may read, collect and use that information. You assume the risk that your information may be read, collected and shared by such other parties.

Information We Automatically Collect From You. We may automatically collect information about your interactions with our Sites and online ads and may combine this information with other information about you in order to customize your online experience with us. The information we automatically collect may include your IP address, referring URLs, browser and device characteristics, browsing behavior (e.g., date and time of visit, length of visit, clicks on product information or other content) and your response to our email campaigns (e.g., whether and when you open our email, the links you click). We may use cookies, and other similar industry standard technologies to capture this information. A "cookie" is a small amount of data that is sent to your browser from a web server and stored on your computer or device. Among other things, cookies allow us to facilitate the administration and improve the effectiveness of our Sites as well as further tailor and enhance your experience to your interests. You may set your browser to decline cookies. If you do so, you may not be able to fully experience certain interactive features of our Sites.

We may also use third party analytic companies, such as Google Analytic or Adobe Analytic, to analyse the usage of our Site for internal purposes. These analytic companies may use cookies and other tracking mechanisms to collect data about how you use our Sites and provide us with aggregate information on such usage, which helps us improve the performance of our Sites. Please review Google’s privacy policy or Adobe’s privacy policy to learn more about each company’s privacy practices.

We may also permit other third parties to gather information automatically on our Sites for advertising purposes, as described below in Interest-Based Advertising.

Geo - location Information

Our Sites may collect information on your specific location to provide location-based services, such as assisting you in finding stores that carry our products or identifying special offers that may be of interest to you. In order for our Sites to identify your location, you must enable this functionality through your device settings to allow the use of cell tower proximity, GPS, Wi-Fi or other similar technologies. You may opt-out of the continued collection and use of this information by adjusting the settings on your device. We have no control over your device’s settings to allow these technologies to collect and use geo location data.

Information Collected From Other Sources

We may also collect similar or additional information about you from other sources, including public databases and data aggregators. This information may include purchase behaviour, market research data or publicly observed data via online activities, such as blogs, social media or other user generated content sites. We may combine this information with other information we collect from you to customize and improve the relevancy of our online services to you.


We may use your information in accordance with this Privacy Policy, including, without limitation:

  1. to respond to your inquiries, forward information you request and provide other customer service;
  2. to send you relevant administration information regarding our Sites;
  3. to supply you with newsletters, promotional emails about us and our partners, product information, event-related news and surveys and samples if you request to receive such communication from us;
  4. to communicate with you about our sweepstakes, contests, loyalty and rewards programs, coupons, rebates, premiums and other promotions which you have entered or joined or for which you have requested information, including for the purpose of notifying you if you win;
  5. to identify your consumer review on our Sites, if you provide your information for disclosure;
  6. to complete a transaction and fulfil your order;
  7. to conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services;
  8. to detect, investigate and prevent activities that may violate the law or our policies;
  9. to target relevant advertising to you when you visit our Sites or other third party websites;
  10. to provide you with a personalized consumer experience on our Sites; and
  11. to otherwise maintain and optimize the online services our Sites provide to you.

We may share your information among our brands, affiliates and subsidiaries. We also hire third parties to perform services on our behalf and may share your information with them. These third parties are obligated to keep your information confidential and only use it as necessary to perform such services. For example, we may share your information with our agencies to help us administer a sweepstakes or other promotion; deliver content, samples, products, gifts and prizes; or provide you with customer service. When you make a purchase on our Sites, we may share your payment information with our online payment processor to fulfill your order. We do not rent, sell or trade your information to third-party marketers for commercial purposes without your consent.

We may also share your information when we believe it is necessary to comply with the law or a government request; to prevent damage or injury to us or others; or to protect our rights. For example, we reserve the right to and may disclose your information in response to requests from local, state or  law enforcement officials; any judicial, administrative or similar proceeding or order, such as a subpoena; to investigate suspected fraud, harassment, physical threats or other violations of our Site policies or the rights of third parties; or to investigate any suspected misconduct.

We may also share your information in connection with a merger, acquisition, sale or reorganization or the potential thereof, including with our successors in business and purchasers of Site assets, or with our parent or affiliate companies for corporate reporting.


The security of your information is important to us. We have undertaken commercially reasonable efforts to prevent unauthorized access to the visitor data we retain. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. By using our Sites, you accept all risks associated with any data transmission, including the risk that your information may be intercepted in transit and agree that we will not be liable for disclosures of your information due to errors in transmission or unauthorized acts of third parties.


We may allow third parties to use cookies and other online tracking tools to better understand your behaviour and browsing activities, so that we can serve you targeted advertising (also referred to as "interest-based advertising”) while on our Sites and display our ads to you when you visit other sites. These third parties may passively collect information with these tools so that content specific to your interests can be delivered to you online. 

You can prevent your receipt of interest-based ads by deleting and declining cookies in your browser. If you block cookies, certain features on our Sites may not work. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt-out of certain mobile ads via their device settings.

Some browsers offer a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Our Sites do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.


Our Sites may provide you with the ability to register, log on to, "like" or otherwise interact with social media services, such as Facebook, Instagram, Twitter, Pinterest or YouTube. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your information on such services will be used. If you choose to log on to or submit information through any of these social media services, your information will be subject to the applicable social media service’s privacy policy. You are encouraged to read such policy to learn more about how the social media service will handle your information. By accessing any social media service, you will be assuming the risk that the information you provide on that service may be viewed and/or used by us or third parties for any purpose. You agree that we are not responsible for any acts or omissions by these social media service providers.


You may exercise your opt-out rights to stop receiving our promotional communications by:

Clicking the "unsubscribe" link in the footer of any promotional electronic message from us and following the on-screen directions. If you created an online account with us, you may log-in to the applicable Site and make changes to your communications preferences. We may still need to contact you for administrative or transactional purposes.

You may also contact us as provided  under Contact Us to make your opt-out request. Be sure to specify the Site and how you want to change, update or limit our use of your information.

We will endeavor to accommodate your requests in our own databases as soon as we can reasonably do so. We are not responsible for removing your information from the lists of any third parties who have previously been provided your information in accordance with this Privacy Policy.